In difficult times like these, we can no longer be in an ivory tower and focus on building brand equity and creating great advertising while our consumers are suffering and the business is struggling. It is important that as marketers, we play a role that goes beyond just marketing. Seeing your way through Volatility, managing Uncertainty, dealing with Complexity and executing your plans despite Ambiguity - And that’s navigating the VUCA World!!
No industry or individual can remain unaffected in this – VUCA World – a world characterized by Volatility, Uncertainty, Complexity and Ambiguity. This environment makes it hard for leaders to forecast, plan, steer, make decisions and operate efficiently.
The 4th edition of the CII Marketing Conference aims to deliberate upon these important changes and how industry could prepare themselves to these challenges. This conference will have a combination of case studies, best practice examples & exercises and the participants will get to interact exclusively with the change makers of the marketing world. This program would be an excellent platform for individuals who want to learn the changing dynamics of the business world.