This report, prepared jointly by CII and KPMG takes a close look at current state of digitization in India and shift of consumers from traditional to digital space. It is an outcome of extensive research and consultations with important stakeholders. The key highlights of this report include:
- Where are we in the digital journey?
- Technology and Innovation
- Investing in Content
- Digital advertising - where is it leading to?
- Power of Data
- Marketing ROI - Measuring Success
This report was released at the National Marketing Summit held on 30 January 2017 at Mumbai.