The animated advocacy initiative titled ‘Stop! In the name of Earth’ aims at teaching school children about the environment through the animated movie and appropriate activity. This 60 minutes interactive lesson on Environment will be made available in 3 languages – English, Tamil and Hindi and distributed to Government schools, to start with in Chennai. Through this initiative, children will understand causes of Global Warming, Learn the Effects of Environmental pollution and Identify with ways in which children can conserve and recycle to protect the environment. The English version has been sponsored by L&T and developed by Hi Commands.