To usher in a holistic perspective on boosting the Business of Sports in India, CII organized SCORECARD 2014 - National Conference on Business of Sports, on 25 February 2014 in New Delhi. Held for the first time, the conference brought together key stakeholders, including policy makers, sportspersons, industry leaders, media persons, professionals from leagues, and sports academicians, to present Sports as a significant sector for Industry to focus on, collaborate with, and invest in.