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National Marketing Summit-2012
HighLights
 

a)     Rahul Bajaj, Chairman, Bajaj Auto Ltd & Past President - CII, put the India growth story into perspective when he said, “India is today a nation in transition. From license raj to competition, from commodity to brands, from domestic to global markets, we are expanding. Our marketing strategies have to grasp with our own realities. At the same time Indian companies today also have to focus on foreign markets. Today you cannot have a large national company without an international footprint. To prosper you have to compete in the global market space. You have to become a global company.”

He added, “Success today hinges on the ability to anticipate or better still to create a future, and who better to influence that than marketing people who are closest to the market place.” Mr. Bajaj believes that change is what drives the economy and companies should continuously see how to realign to or drive the change. “In dealing with change I find few ideas useful. First you must be great at anticipation. Secondly you must be clued in to the present and be ready to hear the future. Often managers have too much invested in the present and this destroys their future. Thirdly, we must check our assumption because often they become invalid. Many assume their growth and market size. But when this does not materialise and if the company has invested in growth with borrowed funds, it leads to great difficulties. In such a situation, building in a possibility of downturn is a sensible thing to do,” Mr. Bajaj said.


b)    Ms. Vinita Bali, Managing Director and Chief Executive Officer, Britannia Industries Ltd, drew from her many years of branding and marketing experience to give some important pointers. She began by saying that, “Brand is the business. You can have a brand without profitable business, but it is impossible to have a profitable business without a brand. Having a brand without a business is also useless.”

Highlighting what makes a brand great, she said, “First is relevance and differentiation in the market. Then come pricing and staying power. Thirdly great brands own the issue and dimentionalize their idea. And finally great brands energise people, galvanise action and become icons in categories they operate in.”

She compared the old incumbent and the new insurgent way of branding and marketing. “The insurgent way look at an opportunity very differently and creates new business models as compared to the incumbent model. Incumbents miss opportunities that insurgents see; insurgents play to win, change the rules and represent choice and change; insurgents set an example of bold initiative, target the opportunity – they take control of the dialogue and end up creating a basis for action.”

She said that marketing is changing from being sporadic, functional and episodic to becoming a disciplined process that is recurring, integrated, continuous and enduring. She said that the view of marketing to build brand equity is the old way because equity serves no purpose unless it can be converted into sale. “Marketing is about how you mange the marketplace, how you go to market and how smartly you craft a business model that supports the brand and the business,” she said.


c)    Mr. Bajaj and Ms. Bali released a CII Nielsen Study “Emerging Consumer Demand: Rise of the Small Town Indian”. The study cogently captures the Growth of smaller Tier 2 & Tier 3 towns and how they are driving the Indian market today. The report states that consumer demand is growing steadily in small town urban India across categories. This study is of great value to marketers as they work towards expanding their respective businesses and look for the best emerging opportunities


d)    A seminal report by The Coca-Cola Retailing Research Council for Eurasia and Africa CCRRC on Eurasia & Africa titled “Understanding Shopper Loyalty within Different Retail Formats” was also released at the summit. The study determines the triggers for shopper loyalty to different retailing formats, and analyses how shoppers arbitrate their choice in two significant points of change in the retail landscape: Where new trade formats emerge in areas served by traditional retailing and where the modern trade momentum is well-established and different formats of modern trade emerge. This report covers India in great detail and holds immense value for food & grocery manufacturers and retailers.

 

e)    Thomas Varghese, Chairman CII National Committee on Marketing & CEO-Textiles Business, Aditya Birla Group said that, “A great piece of seminal Retail Research has been carried out by CCRRC in Eurasia & Africa. Besides understanding the triggers for shopper’s loyalty it has researched reasons for why shoppers select both channels as well as retailers. The Forecast by Format up to 2020 is probably one of the most interesting parts of this study in the context of India and other countries in EAG. New insights on how consumers shop based on time of month and day and what decides their shopping choice are going to be critical for retailers who want to succeed.”

He further said that though economies across the world are slowing down, and mounting economic pressures on both governments and corporate entities, India has a unique advantage. These he said were, “Relatively High GDP growth compared to global growth  leading to increase in disposable income; demographic dividend to help fuel consumption with the average age in India that will be only 29 years in 2020 compared to 37 in China and United States, 45 in western Europe, and 48 in Japan; one of the lowest dependency ratio in history leading to less saving and more consumption; increasing aspiration of globally thinking, aspirational Indian consumer cutting across the board from luxury to mass market and increasing urbanization leading to nuclear families and working women that is changing the habits of consumption for a large number of families.”

Mr. Varghese also pointed out that CII, which has always advocated creating responsible marketing as an important element in Indian business, is working on a white paper on self regulation. To be released in the next two months, it will highlight important changes required to aid self-regulation and achieve the markets objective of responsible marketing which is better than some sort of regulation enforced by the government.

f)      The two day summit is aimed at focusing on issues relating to the needs and importance of consumers, the manner in which demand is picking up and the importance of marketing strategies that respond to the changing and dynamic consumer demands unique to India. The various sessions under discussion include: a special plenary session on CCRRC Report, Marketing in turbulent times, Marketing and Sales or Marketing vs Sales: Driving to Alignment, Delivering the R in the ROI, Neuro Marketing: Marketing India - The Good and The Bad, Leveraging New Media - Online, Social, Digital, Mobile and Augmented Reality, Future of Advertising-Managing Customer Experience and will conclude with a CEO Power Panel on ‘Made in India, Marketed Worldwide’.

g)    The well attended summit has attracted national and international speakers and delegates. The industry leaders in the marketing, advertising and media space are addressing this summit including Mr Justin Sargent, Managing Director-India Region, Nielsen; Mr Carlos Olmos, Eurasia and Africa Group Director The Coca-Cola Company; Ms Mini Menon, Executive Editor, Bloomberg TV India; Mr Hemant Bakshi, Executive Director, Home & Personal Care, Hindustan Unilever Ltd.; Ms Anupama Ahluwalia, Vice President - Marketing, Coca Cola India; Mr Prahlad Kakar, Advertising Film Director, Genesis Film Production Pvt. Ltd.; Ms Sukanya Kripalu, Chief Executive Officer, Sukanya Consulting; Mr Adesh Gupta, CEO, Liberty Shoes Ltd.; Mr Dinesh Dayal, Chief Operating Officer, Loreal India Pvt Ltd.; Mr Sam Balsara ,Chairman & Managing Director, Madison Communications Pvt Ltd.; Mr Graham Kelly, Executive Creative Director, OgilvyOne Worldwide India; Mr Vidur Vyas, Marketing Director- India Foods, Pepsico India; Mr Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia; Mr Prakash Nedungadi, Group Head - Consumer Insights and Brand, Aditya Birla Group; Mr Neeraj Chandra, VP and Chief Operating Officer, Britannia Industries Ltd.; Mr A Mahendran, Managing Director, Godrej Consumer Products Ltd. among many others.

 
Description

The 12th CII Marketing summit brought to the forefront the contemporary developments and the future trends canvassing the Indian marketing landscape.  The summit was successful in attracting the best of the thought leaders and one of the most interactive and participating audiences. 

 

Ø       350+ delegates

 

§      (Retail, Healthcare, FMCG, Banking, Manufacturing, Consulting, IT, Auto, PSUs,      NGOs, Educational Institutions, Advertising & Media Agency)

 

Ø       Key Sessions

  • Session 1: Power Session: Market in turbulent times
  • Special Plenary Session: The Coca-Cola Retailing Research Council for Eurasia and Africa Study
  • Session 2: Marketing and Sales or Marketing vs Sales: Driving Sales to Alignment
  • Session 3: Delivering the R in the ROI
  • Session 4: Neuro Marketing: Marketing India: The Good and The Bad
  • Session 5:  Leveraging New Media - Online, Social, Digital, Mobile and Augmented Reality
  • Session 6: Future of Advertising-Managing Customer Experience
  • Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide

 

Ø       38 Eminent Speakers

 

  1. Rahul Bajaj, Chairman, Bajaj Auto Ltd
  2. Vinita Bali, Managing Director & CEO, Britannia Industries Ltd
  3. Dr A K Pradeep, Chief Executive Officer, NeuroFocus, Nielsen
  4. Carlos Olmos, Eurasia and Africa Group Director, The Coca Cola Group
  5. Mini Menon, Executive Editor, Bloomberg TV India
  6. Prahlad Kakar, Advertising Film Director, Genesis Film Production
  7. Chandramouli Venkatesan, Director - Snacking, India & Strategy, South Asia & Indo-China, Cadbury India Ltd
  8. Hemant Bakshi, Executive Director-Home and Personal Care Business, Hindustan Unilever Ltd
  9. Dinesh Dayal, Chief Operating Officer, Loreal India Pvt Ltd
  10. Sanjeev Kapur, Chief Marketing Officer, Citi India
  11. Vivek Nayer, Senior Vice President - Marketing(Auto Division), Mahindra & Mahindra Ltd
  12. Piyush Pandey, Executive Chairman and Creative Director , Ogilvy & Mather South Asia
  13. Nitin Mathur, Senior Director and Head of Marketing (India & Southeast Asia),Yahoo
  14. Prakash Nedungadi, Group Head-Consumer Insights and Brand, Aditya Birla Group
  15. Adesh Gupta, Chief Executive Officer, Liberty Shoes Ltd
  16. Sukanya Kripalu, Chief Executive Officer, Sukanya Consulting
  17. Saloni Nangia, President, Technopak Advisors Pvt Ltd
  18. Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance Ltd
  19. Hemant Malik, Chief Operating Officer, TM&D, ITC Ltd
  20. Sam Balsara, Chairman & Managing Director, Madison Communications\
  21. Manisha Gupta, Senior Vice President and Chief Marketing Officer, Axis Bank
  22. Narayan Sundaraman, Director – Powdered Beverages, Gum and Candy, Cadbury India Ltd.
  23. Juhi Ramakrishnan, Director mConsult, The GroupM Strategic Consultancy Group
  24. Anurag Batra, Chairman and Editor-in-Chief, exchange4media Group
  25. Manish Vij, Founder, Smile Vun Group
  26. Graham Kelly, Executive Creative Director, OgilvyOne Worldwide India
  27. Vidur Vyas, Marketing Director- India Foods, Pepsico India
  28. Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group
  29. Justin Sargent, Managing Director, Nielsen India
  30. Abheek Singhi, Partner & Director, The Boston Consulting Group
  31. Anupama Ahluwalia, Vice President- Marketing, The Coca-Cola Company, India and South West Asia.
  32. Walter Vieira, Marketing Consultant and Trustee, Consumer Education Research Centre
  33. Ravi Vora, Vice President- Marketing, Flipkart.com
  34. A Mahendran, Managing Director, Godrej Consumer Products
  35. Kamini Banga, Independent Marketing Consultant Kamini Banga Dimensions Consulting
  36. Rakesh Pandey, President-Retail and Business Development, Raymond Ltd
  37. Neeraj Chandra, Chief Operating Officer, Britannia Industries Ltd
  38. Harish Bijoor, CEO, Harish Bijoor Consults

 

Ø       Two Report Releases

 

§      CII-Nielsen White Paper on Emerging Consumer Demand: Rise of the Small Town India

 

The Study captures the growth of smaller Tier 2 & Tier 3 towns and how they are driving the Indian market today. The report states that consumer demand is growing steadily in small town urban India across categories. This study provides useful insights to marketers as they work out their strategies towards expanding their respective businesses and look for the best emerging opportunities.

 

 

§   The Coca-Cola Retailing Research Council (CCRRC) Study on Understanding Shopper Loyalty within Different Retail Formats in Eurasia & Africa.

 

The scope of the Coca-Cola Retailing Research Council for Eurasia and Africa Study is to determine the triggers for shopper loyalty to different retailing formats. The focus is to understand how do shoppers arbitrate their choice in two significant points of change in the retail landscape: – Where new trade formats emerge in areas served by the traditional retailing – Where the modern trade momentum is well-established and different formats of modern trade emerge. It also has special emphasis on India .It not only covers demand and loyalty drivers for retail but goes into projections format wise up to 2028.

 

 

Ø       CII-Bloomberg TV India Strategy Series

 

CII partnered with Bloomberg TV India, the Summit Media Partners, for a Strategy Series that looked at addressing the biggest challenges companies in India face as they reach out to a rapidly evolving market. The Series engaged in cross – learning and creating a knowledge pool of ideas that could be tapped in to going ahead. The Series was anchored by Ms Mini Menon, Executive Editor, Bloomberg TV India.  

 

3 episodes of the Series were shot and recorded on the sideline of the 12th CII National Marketing Summit 2012 on 27-28 August in Mumbai.

 

-       Globalisation Challenges for Indian Companies and Making of an Indian MNC

Panel 1: Rahul Bajaj, Vinita Bali

Panel 2: Thomas Varghese, Abheek Singhi

 

-       The Rural Challenge

Harish Bijoor, Hemant Bakshi, Hemant Malik, Anisha Motwani

 

-       Understanding the Consumer

Panel 1: Justin Sargent, Prakash Nedungadi, A Mahendran

                  One on One Interview: Dr A K Pradeep

Ø       Key Messages from the Summit

 

·        Companies must build businesses keeping downturn in Mind: Rahul Bajaj

 

·        From being sporadic, functional and episodic, marketing has to evolve to a disciplined process that’s recurring, integrated and continuous: Vinita Bali

 

·       India is among the world’s ten largest economies, resilient, dependable, stable and growing: Thomas Varghese

 

·       Indian market is surging ahead, riding high growth rates despite challenges like the slowdown of global markets.

 

·       Marketing strategies needed to adapt and respond to changing consumer demands unique to Indi 

 

Ø       Delegate feedback analysis           

12% - excellent

38% - Very Good

28% - Good

18% - Fair

Sponsored By
Knowledge Resources
You will get access to following Knowledge Resources by subscribing to the Digital Library of this event.
 
Publication: CII Nielsen India Study on Emerging Consumer Demand: Rise of the Small Town Indian
Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group delivering welcome address at the Inaugural Session of the 12th CII Marketing Summit 2012.
Emerging Consumer Demand-The Rise of Small Town Indian by Mr Justin Sargent, Managing Director-India, The Nielsen Company
Release of White Paper at the Inaugural Session of the 12th CII Marketing Summit 2012.
Ms Vinita Bali, Managing Director and Chief Executive Officer, Britannia Industries Ltd delivering keynote address at the Inaugural Session of the 12th CII Marketing Summit 2012.
Mr Rahul Bajaj, Chairman, Bajaj Auto Ltd. & Past President, CII delivering inaugural address at the Inaugural Session of the 12th CII Marketing Summit 2012.
Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group delivering concluding remarks at the Inaugural Session of the 12th CII Marketing Summit 2012.
Session Chairman Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group addressing Special Plenary Session: CCRRC Report of the 12th CII Marketing Summit 2012.
Insights of the CCRRC Report by Mr Carlos Olmos, Eurasia and Africa Group Director, The Coca-Cola Company
CCRRC Report - An Open House Discussion
Release of CCRRC Report at the Special Plenary Session: CCRRC Report of the 12th CII Marketing Summit 2012 .
Context Setting by Session Moderator Ms Mini Menon, Executive Editor, Bloomberg TV India at the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Ms Anupama Ahluwalia, Vice President- Marketing, The Coca-Cola Company, India and South West Asia addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Mr Abheek Singh, Partner & Director, The Boston Consulting Group addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Mr Hemant Bakshi, Executive Director-Home and Personal, Care Business, Hindustan Unilever Ltd addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Ms Sukanya Kripalu, Strategic Marketing Consultant and Chief Executive Officer, Sukanya Consulting addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Mr Adesh Gupta, Chief Executive Officer, Liberty Shoes Ltd addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Mr Prahlad Kakar, Advertising Film Director, Genesis Film Production Pvt Ltd addressing the Session 1: Power Session: Marketing in turbulent times at the 12th CII Marketing Summit 2012.
Ms Mini Menon, Ms Anupama Ahluwalia, Mr Abheek Singh, Mr Hemant Bakshi, Ms Sukanya Kripalu, Mr Adesh Gupta and Mr Prahlad Kakar at an panel discussion on Power Session: Marketing in turbulent times of the 12th CII Marketing Summit 2012
Marketing in turbulent times - An Open House Discussion
Context Setting by Session Moderator Ms Saloni Nangia, President, Technopak Advisors Pvt Ltd at the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Mr Chandramouli Venkatesan, Director-Snacking, India & Strategy, South Asia & Indo-China, Cadbury India Ltd addressing the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Marketing VS Sales by Ms Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance Ltd
Mr Dinesh Dayal, Chief Operating Officer, Loreal India Pvt Ltd addressing the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Mr Sanjeev Kapur, Chief Marketing Officer, Citi India addressing the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Mr Hemant Malik, Chief Operating Officer, TM&D, ITC Ltd addressing the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Ms Saloni Nangia, Mr Chandramouli Venkatesan, Ms Anisha Motwani, Mr Dinesh Dayal, Mr Sanjeev Kapur and Mr Hemant Malik at an panel discussion on Marketing and Sales or Marketing vs Sales: Driving to Alignment at the 12th CII Marketing Summit 2012.
Marketing and Sales or Marketing vs Sales: Driving to Alignment - An Open House Discussion
Session moderator Ms Saloni Nangia, President, Technopak Advisors Pvt Ltd delivering concluding remarks at the Session 2: Marketing and Sales or Marketing vs Sales: Driving to Alignment of the 12th CII Marketing Summit 2012.
Session Chairman Mr Sam Balsara, Chairman & Managing Director, Madison Communications Pvt Ltd delivering keynote address at the Session 3: Delivering the R in the ROI of the 12th CII Marketing Summit 2012.
Ms Juhi Ramakrishnan, Director-mConsult, The GroupM Strategic Marketing Consultancy addressing the Session 3: Delivering the R in the ROI at the 12th CII Marketing Summit 2012.
Mr Narayan Sundararaman, Director-Powdered Beverages, Gum and Candy, Cadbury India addressing the Session 3: Delivering the R in the ROI at the 12th CII Marketing Summit 2012.
Ms Manisha Gupta, Senior Vice President and Chief Marketing Officer, Axis Bank addressing the Session 3: Delivering the R in the ROI at the 12th CII Marketing Summit 2012.
Mr Sam Balsara, Ms Juhi Ramakrishnan, Mr Narayan Sundararaman and Ms Manisha Gupta at an panel discussion on Delivering the R in the ROI at the 12th CII Marketing Summit 2012.
Delivering the R in the ROI - An Open House Discussion
Session Chairman Mr Sam Balsara, Chairman & Managing Director, Madison Communications Pvt Ltd delivering concluding remarks at the Session 3: Delivering the R in the ROI of the 12th CII Marketing Summit 2012.
Session Chairman Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group delivering opening remarks at the Session 4: Neuro Marketing: Marketing India-The Good and The Bad of the12th CII Marketing Summit 2012.
Neuro Marketing: Marketing India-The Good and The Bad - A Presentation by Dr A K Pradeep, Chief Executive Officer, NeuroFocus
Wrap-up by Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group at the Session 4: Neuro Marketing: Marketing India-The Good and The Bad of the 12th CII Marketing Summit 2012.
Session Moderator Mr Anurag Batra, Chairman and Editor-in-Chief, exchange4media Group delivering opening remarks at the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Mr Vivek Nayer, Senior Vice President-Marketing (Auto Division), Mahindra & Mahindra Ltd addressing the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Mr Vidur Vyas, Marketing Director-India Foods, Pepsico India addressing the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Mr Graham Kelly, Executive Creative Director, OgilvyOne Worldwide India addressing the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Mr Manish Vij, Founder, Smile Vun Group addressing the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Mr Anurag Batra, Mr Vivek Nayer, Mr Vidur Vyas, Mr Graham Kelly and Mr Manish Vij at a panel discussion on Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality at the 12th CII Marketing Summit 2012.
Mr Anurag Batra, Chairman and Editor-in-Chief, exchange4media Group delivering concluding remarks at the Session 5: Leveraging New Media-Online, Social, Digital, Mobile and Augmented Reality of the 12th CII Marketing Summit 2012.
Session Moderator Mr Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia delivering opening remarks at the Session 6: Future of Advertising-Managing Customer Experience of the 12th CII Marketing Summit 2012.
Mr Ravi Vora, Vice President-Marketing, Flipkart.com addressing the Session 6: Future of Advertising-Managing Customer Experience of the 12th CII Marketing Summit 2012.
Mr Nitin Mathur, Senior Director and Head of Marketing (India & Southeast Asia), Yahoo addressing the Session 6: Future of Advertising-Managing Customer Experience of the 12th CII Marketing Summit 2012.
Future of Advertising-Managing Customer Experience by Mr Prakash Nedungadi, Group Head-Consumer Insights and Brand Development, Aditya Birla Group
Mr Walter Vieira, President, Marketing Advisory Services addressing the Session 6: Future of Advertising-Managing Customer Experience of the 12th CII Marketing Summit 2012.
Future of Advertising-Managing Customer Experience - An Open House Discussion
Session Moderator Mr Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group delivering opening remarks at the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Ms Kamini Banga, Independent Marketing Consultant, Kamini Banga Dimensions Consulting addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Abheek Singhi, Partner & Director, The Boston Consulting Group addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Rakesh Pandey, President-Retail and Business Development, Raymond Ltd addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Harish Bijoor, Chief Executive Officer, Harish Bijoor Consults addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr A Mahendran, Managing Director, Godrej Consumer Products Ltd addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Neeraj Chandra, Vice President and Chief Operating Officer, Britannia Industries Ltd addressing the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Shivnath Thukral, Ms Kamini Banga, Mr Abheek Singhi, Mr Rakesh Pandey, Mr Piyush Pandey, Mr Harish Bijoor, Mr A Mahendran and Mr Neeraj Chandra at a panel discussion at the Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Made in India, Marketed Worldwide - An Open House Discussion
Wrap-up by Mr Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group at the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2012-13 & CEO-Textiles Business, Aditya Birla Group delivering concluding remarks at the Session 7: Valedictory Session: Power Panel: Made in India, Marketed Worldwide of the 12th CII Marketing Summit 2012.
 
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