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National Marketing Summit 2011 - ‘Elephants Can Dance – New Ways to Market a New India’ - Digital Library
HighLights
 

a)    Two days summit focused on providing Insights and exploring ideas on how to effectively combine the power of marketing and advertising to meet the challenges brought about by a vibrant and complex market place and consumer demands unique to India .

b)   The Summit had close to 200 participants from the industry who felt that summit has served as a platform providing latest information on the Marketing Sector.

c)  “Gearing up for the Demand Revolution”- Marketing Summit emphasises need for marketers to embrace change ( Hindu Business Line , 1-April-2011 Edition)

d)  “Research Must Herald Innovations”-Social Insights  more powerful than Consumer Insights (Hindu Business Line, 2-April-2011 Edition)

e)    Mr. Ashish Bhatia ,Regional Director (Fortis Health Care) told at the Marketing Summit that Fortis is Contemplating  a new brand that will focus mainly on the affordable health care as we focus on and plan to enter tier II  and tier III cities. (The Political & Business Daily,2-April-2011 Edition)

f)     The two day summit had witnessed a few Indian leaders in Marketing Sector, making their presence as a speaker to the summit sharing their thoughts and insights on various issues of the Marketing Sector.

Speakers
 
Mr Gul Mirchandani, MIRC ELECTRONICS LIMITED, Chairman and MD
Mr Sam Balsara, MADISON WORLD,, Chairman and MD
Mr Shivnath Thukral, ESSAR GROUP, Group President-Corporate Branding and Strategic I
Mr Chandramouli Venkatesan, MONDELEZ INDIA FOODS PVT LTD, Category Director
Ms Tanya Dubash, GODREJ INDUSTRIES LTD, Executive Director and President
Mr Shantanu Khosla, PROCTER & GAMBLE HYGIENE AND HEALTH CARE LTD, Managing Director
Mr Sanjiv Sarin, TATA CONSUMER PRODUCTS  LTD, Regional President-South Asia
Ms Devita Saraf, VU TECHNOLOGIES, CEO
Mr Alex Kuruvilla, CONDE NAST INDIA, Managing Director
Mr Dheeraj Sinha, BATES 141 INDIA, Chief Strategy Officer
Mr Trevor Beattie, BEATTIE MCGUINNESS BUNGAY, Founder Partner
Mr Shripad Nadkarni, MARKET GATE CONSULTING, Founder Director
Mr Rahul Sharma, MICRO MAX TECHNOLOGIES PVT LTD, Executive Director and Co-Promoter
Mr Ashish Bhatia, FORTIS HEALTHCARE LTD, Regional Director
Mr Nitish Kapoor, RECKITT BENCKISER (INDIA) LTD, Managing Director
Mr Anand Kripalu, MONDELEZ INDIA FOODS PVT LTD, Managing Director
Mr Kainaz Gazder, PROCTER &GAMBLE INDIA, Managing Director
Ms Roma Balwani, MAHINDRA & MAHINDRA LTD, Senior VP and Group Head Communications
Mr Piyush Mathur, THE NIELSEN COMPANY, President-India
Mr Chitranjan Dar, ITC FOODS LIMITED, CEO
Mr Vispi Patel, LVMH INDIA PVT LTD, CEO
Ms Apurva Purohit, MY RADIO CITY 91.1 FM, CEO
Mr Praveen Tripathi, MAGIC9 MEDIA & CONSUMER KNOWLEDGE PRIVATE LIMITED, CEO
Mr Vijay Ramachandran, CITIGROUP GLOBAL MARKETS INDIA PVT. LTD, Chief Marketing Officer
Mr Sanjay Gupta, STAR INDIA PVT LTD, Country Manager
Mr Saugata Gupta, MARICO LTD, CEO
Mr Govind Rajan, HINDUSTAN UNILEVER LTD, General Manager-Skin Care
Mr Veena Gidwani, MADISON WORLD,, CEO
Mr Michael Perschke, AUDI INDIA LIMITED, Head-India Operations
Mr Suresh Kumar, FORTUNE PARK HOTELS LTD, CEO
Mr Shailesh Rao, GOOGLE INDIA PVT. LTD., MD-Asiapasific and Japan
Mr Anurag Batra, EXCHANGE4MEDIA GROUP, CEO
Mr Siddharth Roy Kapur, UTV MOTION PICTURES, CEO
Mr Rick Kash, THE CAMBRIDGE GROUP, CEO
Mr Suresh Mahalingam, TATA AIG LIFE INSURANCE COMPANY LTD, MD and CEO
Mr Abheek Singhi, BOSTON CONSULTING GROUP (INDIA) PVT LTD (THE), Director
Mr Arvind Sharma, LEO BURNETT, Chairman
Mr Ashwani Singla, PENN SCHOEN BERLAND, MD and CEO-South Asia
Description

A rapidly developing and changing nation like India demands new marketing ways. The need for companies and brands here are two fold: first to compete with and secondly to find their own place in an increasingly globalised world. To look at the modern challenges of marketing, CII (Confederation of Indian Industry) has brought together a host of luminaries from the world of marketing, advertising and media in the 11th CII Marketing Summit to discuss and share strategies and innovation under the theme ‘Elephants Can Dance – New Ways to Market to a New India’.

“Marketing is under pressure globally. In the west the pressure is of a demand that is not growing. In India the demand is growing, but companies here have become extremely ambitious and aggressive. In virtually every category there are more brands, more competition, greater proliferation with retailers demanding more margins, increasing cost of raw material etc. There is a need for marketers to turn bold, more innovative and embrace change,” said Sam Balsara, Chairman, 11th CII Marketing Summit and Chairman and MD – Madison World.

Mr. Gulu Mirchandani, Chairman and MD – Mirc Electronics Ltd., put the growth of India in perspective when he talked about the three phases of the nation: the era of production in the 60s, the era of selling in the 80s, and finally the era of marketing beginning with the liberalization of the 90s. “In this marketing era consumers have a wide choice of brands. And the most important way in which you can create profits is by innovating and differentiating your service or product. You got to spend a lot of time on R&D and building your core competencies. That way you can create an uncontestable market space, make competition irrelevant, create and capture more demand, all of which will lead to more profit. I am interested in value creation. More than market share, I am interested in my companies profit share,”

In his concluding remarks, Mr. Chitranjan Dar, Chief Executive, ITC Foods, said, “Brands are not the focus of interesting things happening in a consumer’s life. However some brands stand out and all of them have a strong innovation theme.”

Mr. Rick Kash, author of ‘How Companies Win’ and CEO – The Cambridge Group, laid out the next big economic opportunity for the world. “The world had seen three great economic revolutions: the industrial revolution that is a few hundred years old. The 30 odd year old tech revolution in which you can still participate and the demand revolution that is currently unfolding in which you can become an active participant and change agent. If you do not understand the primacy of demand, you will never reach the full measure of your opportunity,” he said.

“The supply chain remains every bit important. Now it has a partner - demand chain. If you don’t know who your most profitable customers are, you are putting artificial barriers between you and success. In any company you’ll see that a small percentage of customers represent a larger percentage of profit. It should be your business to know them and how their demand is evolving,” Mr. Rick said, highlighting the most important aspect for profitability under the paradigm shifts happening globally.

Giving a success mantra for Indian companies he said, “Companies in India can choose how to lead and compete. You can be more aggressive and committed to growing faster than the economy and your competitors in the category. The really big idea is for native Indian companies to not just become great Indian companies but global powerhouses.”

Commenting on the theme, Mr. Sam Balsara added, “Marketing Companies in the past were characterized by three fundamental attributes: big, slow and change- resistant. A new breed of younger companies then emerged who read the market better, offered innovative products at competitive prices, had quick response time and challenged large companies. The large companies had no option but to respond. So today in India we have many large companies who have learnt to make their size an advantage and with their large resources have become nimble and quick footed. They are not averse to change and this is creating an exciting marketing space.”

The two day summit is aimed at focusing on issues relating to the needs and importance of consumers, the manner in which demand is picking up and the importance of of marketing strategies that respond to the changing and dynamic consumer demands unique to India. The various sessions under discussion include:

  • Marketing Vs Advertising
  • Marketing to a New India by a New India
  • Luxury Products – The ‘not-so-small’ Top of Pyramid
  • Only Innovative Marketing Strategies will deliver from hereon
  • Can Research Create Leads for Marketing?
  • What Indian Brands need to do, to succeed globally?
  • Services Marketing – What’s Different ?
  • Public Relations and Lobbying – Are they two sides of the same coin?
  • Why do Indian Companies under invest in Advertising and Marketing?

The well attended summit has attracted national and international speakers and delegates. The industry leaders in the marketing, advertising and media space are addressing this summit including those from Google, Levi’s, Marico, ITC, Citigroup, Cadbury, Hindustan Unilever, Godrej, UTV Motion Pictures, Leo Burnett India, Beattie McGuiness Bungay, Rekitt Benckiser India, Procter and Gamble, Audi India, VU Televisions, Conde Nast India, Gitanjali Group among many others.  Godrej, Levi’s and ITC are sponsors of the Summit

Sponsored By
Knowledge Resources
You will get access to following Knowledge Resources by subscribing to the Digital Library of this event.
 
Inaugural Session:Inaugural Address by Gulu Mirchandani, Chairman and Managing Director, Mirc Electronics Ltd.
Inaugural Session:Keynote Address by Rick Kash, Author of “How Companies Win” CEO, The Cambridge Group
Inaugural Session:Vote of Thanks by Chitranjan Dar, Chairman, CII Task Force on FMCG and Chief Executive, ITC Foods Limited
Inaugural Session:Welcome Address by Sam Balsara, Chairman, Eleventh CII Marketing Summit & Chairman and Managing Director, Madison World
Session1:Concluding Remarks by Session Chairman: Sam Balsara, Chairman, Eleventh CII Marketing Summit & Chairman and Managing Director, Madison World
Session1:Keynote Address: Trevor Beattie, Founder Partner, Beattie McGuinness Bungay (BMB) : Integrated Marketing vs Advertising
Session1:Opening Remarks by Session Chairman Sam Balsara, Chairman, Eleventh CII Marketing Summit & Chairman and Managing Director, Madison World
Session1:Question & Answer: Integrated Marketing vs Advertising
Session1:Remarks by Panelist Chander Mohan Sethi, Regional Director, South Asia and Chairman & Managing Director, Rekitt Benckiser India
Session1:Remarks by Panelist: Kainaz Gazder, Marketing Director, Procter & Gamble India : Integrated Marketing vs Advertising
Session1:Remarks by Panelist: Michael Perschke, Head, Audi India: Integrated Marketing vs Advertising
Session1:Remarks by Panelist: Shripad Nadkarni, Founder Director, Market Gate Consulting: Integrated Marketing vs Advertising
Session2:Concluding Remarks by Session Chairman: Shantanu Khosla, Managing Director, Procter & Gamble India : Marketing to a New India by a New India
Session2:Opening Remarks by Session Chairman: Shantanu Khosla, Managing Director, Procter & Gamble India
Session2:Question & Answer: Marketing to a New India by a New India
Session2:Remarks by Panelist Devita Saraf, CEO, Vu Technologies
Session2:Remarks by Panelist: Aritra Sarkar, Vice President - Strategy, ABP Group: Marketing to a New India by a New India
Session2:Remarks by Panelist: Tanya Dubash, Executive Director & President (Marketing), Godrej Group
Session3:Concluding Remarks by Session Chairman: Alex Kuruvilla, Managing Director, Conde Nast India : Luxury Products - The ‘not-so-small’ Top of Pyramid
Session3:Opening Remarks by Session Chairman: Alex Kuruvilla, Managing Director, Conde Nast India: Luxury Products - The ‘not-so-small’ Top of Pyramid
Session3:Remarks by Panelist Vijay Ramchandran, Chief Marketing Officer (South Asia) Citigroup
Session3:Remarks by Panelist Vispi Patel, Group Director, LVMH India
Session3:Remarks by Panelist Xavier Bertrand, Partner, G2KGateway to India
Session3:Remarks by Panelist: Sanjeev Agarwal, CEO Gitanjali Exports: Luxury Products - The ‘not-so-small’ Top of Pyramid
Session4:Concluding Remarks by Session Chairman: Shailesh Rao, Managing Director, Google India: Only Innovative Marketing Strategies will Deliver from hereon
Session4:Opening Remarks by Session Chairman: Shailesh Rao, Managing Director, Google India : Only Innovative Marketing Strategies will Deliver from hereon
Session4:Panel Discussion followed by Question & Answer: "Only Innovative Marketing Strategies will Deliver from hereon"
Session4:Remarks by Panelist: Dheeraj Sinha, Chief Strategy Officer, Bates 141 India (WPP Group): Only Innovative Marketing Strategies will Deliver from hereon
Session5:Chandramouli Venkatesan, Category Director – Chocolates & Strategy, Cadbury India: Can Research Create Leads for Marketing?
Session5:Chitranjan Dar, Chief Executive, ITC Foods Limited: Can Research Create Leads for Marketing?
Session5:Govind Rajan, General Manager (Skincare), Hindustan Unilever Ltd: Can Research Create Leads for Marketing?
Session5:Panel Discussion followed by Question & Answer: Can Research Create Leads for Marketing?
Session5:Rick Kash, Author of “How Companies Win” & CEO, The Cambridge Group: Can Research Create Leads for Marketing?
Session5:Session Chairman: Piyush Mathur, President, India Region, The Nielsen Company: Can Research Create Leads for Marketing?
Session6:Abheek Singhi, Partner & Director, The Boston Consulting Group: What Indian Brands need to do, to succeed globally?
Session6:Panel Discussion followed by Question & Answer: What Indian Brands need to do, to succeed globally?
Session6:Sanjiv Sarin, Regional President, South Asia, Tata Global Beverages Ltd: What Indian Brands need to do, to succeed globally?
Session6:Session Chairman: Anand Kripalu, President, South Asia & Indo China Managing Director, Kraft Foods India: What Indian Brands need to do, to succeed globally?
Session6:Shubhra Sinha, Managing Director, Marketing Globalisation, CISCO: What Indian Brands need to do, to succeed globally?
Session7:Ashish Bhatia, Regional Director, Fortis Healthcare: Services Marketing – What’s Different?
Session7:Panel Discussion followed by Question & Answer: Services Marketing – What’s Different?
Session7:Session Chairman: Arvind Sharma, Chairman, Leo Burnett India: Services Marketing – What’s Different?
Session7:Siddharth Roy Kapur, Chief Executive Officer, UTV Motion Pictures: Services Marketing – What’s Different?
Session7:Suresh Kumar, Chief Executive Officer, Fortune Park Hotels Ltd: Services Marketing – What’s Different?
Session7:Suresh Mahalingam, Managing Director and Chief Executive Officer, Tata AIG Life: Services Marketing – What’s Different?
Session8:Ashwani Singla, Managing Director and Chief Executive, South Asia, Penn Schoen Berland: Public Relations and Lobbying – Are they two sides of the same coin?
Session8:Panel Discussion followed by Question & Answer: Public Relations and Lobbying – Are they two sides of the same coin?
Session8:Roma Balwani, Senior Vice President and Group Head – Communications, Mahindra & Mahindra: Public Relations and Lobbying – Are they two sides of the same coin?
Session8:Session Chairman: Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives Essar Group: Public Relations and Lobbying – Are they two sides of the same coin?
Session8:Veena Gidwani, Chief Executive Officer, Madison PR: Public Relations and Lobbying – Are they two sides of the same coin?
Session9:Anurag Batra, CEO, Exchange 4Media.Com: Why do Indian Companies under invest in Advertising and Marketing?
Session9:Panel Discussion followed by Question & Answer: Why do Indian Companies under invest in Advertising and Marketing ?
Session9:Praveen Tripathi, Chief Executive Officer, Magic9 Media and Consumer Knowledge Pvt. Ltd.: Why do Indian Companies under invest in Advertising and Marketing?
Session9:Rahul Sharma, Executive Director and Co-Promoter, Micromax: Why do Indian Companies under invest in Advertising and Marketing?
Session9:Sanjay Gupta, Chief Operating Officer, Star India: Why do Indian Companies under invest in Advertising and Marketing?
Session9:Session Chairperson: Apurva Purohit, Chief Executive Officer, Radio City 91.1 FM: Why do Indian Companies under invest in Advertising and Marketing?
Valedictory Session: Sam Balsara, Chairman, Eleventh CII Marketing Summit and Chairman & Managing Director, Madison World
 
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