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National Marketing Summit
HighLights
 

·        Mr Adi Godrej, Immediate Past President, CII & Chairman, The Godrej Group : The Godrej Group has through perseverance, quality focus and conscious brand investment in rural marketing, penetrated the bottom of the pyramid and is one of the leaders in securing a large consumer base in the developing economies. Today, the Godrej group connects and touches the lives of 600 million Indian consumers through its products in both the consumer durable and personal products categories.

 

·        Mr R Gopalakrishnan, Director, Tata Sons Ltd:  Indian companies are now entering a phase of responsible marketism and going forward (they) must be both customer centric and society centric. Marketers need to imbibe and apply experimentation, common sense and intuition in developing effective marketing strategies for their companies and brand

 

  • Mr Thomas Varghese, Chairman, CII National Committee on Marketing 2013-14 & CEO-Textile Business, Aditya Birla Group:  Uncertainty had integrated itself into global economic structures and markets and had climbed the “to do” charts of Chief Executives across the world who cite preparing for uncertainty as one of their top priorities. The panacea to remain profitable in unpredictable times, was the formulation of retention strategies, conversion of existing money not the attraction of new money to maintain growth and effective cost management.
 
Description

The 13th CII National Marketing Summit organized on 27-28th November 2013 at Vivanta by Taj President, Mumbai, had as its central theme - Market beating performance in uncertain times. The theme had been chosen given the prevailing volatile market conditions leading to a slow-down in growth thereby increasingly putting pressure on sales and marketing budgets and making it tougher to manage pricing for companies. In addition to the slowdown, marketers are facing an unprecedented set of advances in technology and connectivity. While this has created its own set of challenges for marketers, it also offers an opportunity to take a leap in managing the changed landscape and achieve a market beating performance. It was in this context, “Market beating performance” i.e. growing above the market rate and shaping the market itself to grow faster has become of paramount importance for companies that are looking to maintain their past growth trajectories.

 

The paper on “Market beating performance in uncertain times” released by Mckinsey & Company at the Summit, estimated that an organizations Sales & Marketing lever had between 50-60% EBITDA potential as compared to its manufacturing and procurement levers and could successfully help organizations to successfully navigate a slowdown. Careful alignment of strategy with the fast growing segments, solid key account management, and increasing sales productivity were potential keys to success in a B2B setup. Similarly, several opportunities to grow in a B2B2C setup existed by making changes in go-to-market strategy. The new thinking on measuring Sales & Marketing RoI comprised primarily of two components; profitability and productivity. The paper had identifyed that organizations needed to have 8 capabilities and 4 enablers to be a Sales & Marketing success. The paper forecast, that ensuring end-to-end availability for B2C organizations, building sales capability to boost productivity and leveraging analytics as the three emerging themes which could be game changers for market beating performances by organisations. The building of smart social media strategies and big data analytics in the Sales and Marketing plans of organisations portend great possibilities for change and growth.  India is likely to have 330-370 Million internet users by 2015 (the second largest in the world). Most companies are increasing their spend on digital marketing, especially social media, and its power is common knowledge now.

 

The engaging and knowledge intensive panels on the topics of Navigating the Slowdown- Best Practises in Marketing and Sales; Building Smart Social Media Strategies; Big Data Strategies for Marketing; The Game Changer- Upgrading Sales Capability; Getting the most from your investments in Marketing and Sales; 360 Degree Marketing- Brand Strategy for a Changing World brought together highly distinguished panels of marketers and sales leaders from across the Indian Industry and abroad, including Anisha Motwani, Max Life Insurance; Chandramouli Venkatesan, Cadbury India, Devita Saraf, Vu Technologies Pvt Ltd; Farida Kaliyadan, Aditya Birla Group; G K Suresh, ITC Ltd; Girish Shah, Godrej Properties; Harish Bijoor, Harish Bijoor Consults Inc.; Ian-St Maurice, Mc Kinsey & Company, Singapore; Kartik Jain, HDFC Bank; Nimal Manuel, McKinsey & Company- Kuala Lumpur; Nawal Ahuja, Exchange4media Group; Natwar Mall, Fractal Analytics Ltd; Nilanjan Mukherjee, ITC; Neeraj Kapoor, Grow Brands; Prakash Nedungadi, Aditya Birla Group; Paul McInerney, McKinsey & Company, Tokyo; Rajiv Kaul, CMS Info Systems Ltd; Rishi Vasudev, Arvind Lifestyle Brands Ltd; Rishi Dogra, PepsiCo India; Ramdoss Seetharaman, Mc Kinsey & Company;  Saurine Doshi, AT Kearney; Sandeep Kaul, ITC Ltd; Sam Balsara, Madison World; Shantanu Bhanja, Hindustan Times Media; Sunil Kataria, Godrej Consumer Products Limited; Sanjeev Kapur, Citi India; Sarajit Jha, Tata Business Support Services Ltd; Samrath Bedi, Forest Essentials; Satyaki Ghosh, L'Oreal India; Vikash Daga, Mc Kinsey & Company;  Vikas Ahuja, Myntra.com; Vinay Bhatia, Shoppers Stop; Vishal Bali, Fortis Healthcare International Pvt Ltd

 

The Summit was a success in enabling delegates discover what worked (and what didn't) from specific real-world examples by leading brands, understanding customers’ perceptions, needs and desires, and how they rated competition and the importance of balancing traditional & “cutting edge” practices of Marketing strategy to smartly and effectively face challenging business situations resulting from market globalization, rapid technological development and never ending competition in the digital world.

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Knowledge Resources
You will get access to following Knowledge Resources by subscribing to the Digital Library of this event.
 
Mr Thomas Varghese, CEO-Textile Business, Aditya Birla Group at the Inaugural session of the 13th CII Marketing Summit 2013
Mr R Gopalakrishnan, Director, Tata Sons at the Inaugural session of the 13th CII Marketing Summit 2013
Mr Adi Godrej, Chairman, The Godrej Group at the Inaugural session of the 13th CII Marketing Summit 2013
Release of White Paper at the Inaugural session of the 13th CII Marketing Summit 2013
Mr Vikash Daga, Partner, Mc Kinsey & Company delivering theme address at the Inaugural session of the 13th CII Marketing Summit 2013
Mr Thomas Varghese, CEO-Textile Business, Aditya Birla Group at the Inaugural session of the 13th CII Marketing Summit 2013
Mr Vikash Daga, Partner, Mc Kinsey & Company on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Samrath Bedi, Executive Director, Forest Essentials on Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Sandeep Kaul, Chief Executive-Personal Care Products Business Unit, ITC Ltd on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Ms Anisha Motwani, Director & CMO, Max Life Insurance Co Ltd on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Girish Shah, Executive VP- Sales and Marketing, Godrej Properties Ltd on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Vishal Bali, Group CEO, Fortis Healthcare International Pvt Ltd on “Navigating the Slowdown-Best Practises in Marketing and Sales”
A Penal Discussion on “Navigating the Slowdown-Best Practises in Marketing and Sales”
An open house discussion on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Vikash Daga, Partner, Mc Kinsey & Company on “Navigating the Slowdown-Best Practises in Marketing and Sales”
Mr Rajiv Kaul, Executive VC & CEO, CMS Info Systems Ltd on “Big Data Strategies for Marketing”
Mr Vikas Ahuja, Chief Marketing Officer, Myntra.com on Big Data Strategies for Marketing”
Mr Nimal Manuel, Partner, McKinsey & Company, Kuala Lumpur on “Big Data Strategies for Marketing”
Mr Natwar Mall, Senior VP & Head of Fractal Sciences, Fractal Analytics Ltd on “Big Data Strategies for Marketing”
Mr Vinay Bhatia, Customer Care Associate & Senior VP-Marketing & Loyalty, Shoppers Stop Ltd on “Big Data Strategies for Marketing”
Mr Sam Balsara, Chairman and MD, Madison World on “Big Data Strategies for Marketing”
Mr Kartik Jain, Executive VP, Head Marketing & Depository Services, HDFC Bank Ltd on “Big Data Strategies for Marketing”
An open house discussion on “Big Data Strategies for Marketing”
Mr Rajiv Kaul, Executive VC & CEO, CMS Info Systems Ltd on “Big Data Strategies for Marketing”
Mr Saurine Doshi, MD & Country Head, AT Kearney Ltd on “The Game Changer-Upgrading Sales Capability”
Mr G K Suresh, GM - Food Business, ITC Ltd on “The Game Changer-Upgrading Sales Capability”
Mr Sarajit Jha, Chief Director, Tata Business Support Services Ltd on “The Game Changer-Upgrading Sales Capability”
Mr Satyaki Ghosh, Director-Consumer Products Division, L’Oreal India on “The Game Changer-Upgrading Sales Capability”
Mr Neeraj Kapoor, Founder and CEO, Grow Brands on “The Game Changer-Upgrading Sales Capability”
A Penal discussion on “The Game Changer-Upgrading Sales Capability”
An open house discussion on “The Game Changer-Upgrading Sales Capability”
Mr Saurine Doshi, MD & Country Head, AT Kearney Ltd on “The Game Changer-Upgrading Sales Capability”
Mr Sam Balsara, Chairman & MD, Madison World on “Getting the most from your investments in Marketing and Sales”
Mr Ramdoss Seetharaman, Associate Principal, McKinsey & Company on “Getting the most from your investments in Marketing and Sales”
Mr Chandramouli Venkatesan, Regional Chocolate Category Head-Asia Pacific, Cadbury India Ltd on “Getting the most from your investments in Marketing and Sales”
Ms Devita Saraf, CEO, Vu Technologies Pvt Ltd on “Getting the most from your investments in Marketing and Sales”
Mr Rishi Vasudev, Senior VP & Chief Operating Officer-Tailored Clothing & Sportswear Division (Arrow, Gant, Izod), Arvind Lifestyle Brands Ltd on “Getting the most from your investments in Marketing and Sales”
Mr Nilanjan Mukherjee, Head-Marketing, ITC Ltd on “Getting the most from your investments in Marketing and Sales"
An open house discussion on “Getting the most from your investments in Marketing and Sales”
Mr Sam Balsara, Chairman & MD, Madison World on “Getting the most from your investments in Marketing and Sales”
Mr Harish Kapoor, Brand-Expert & CEO, Harish Bijoor Consults Inc. on “Building Smart Social Media Strategies”
Mr Paul Mclnerney, Principal, McKinsey & Company, Tokyo on “Building Smart Social Media Strategies”
Mr Sanjeev Kapur, CMO & Head of Customer, Franchise Management, Citi India on “Building Smart Social Media Strategies”
Mr Rishi Dogra, Head-Digital Marketing, PepsiCo India on “Building Smart Social Media Strategies”
Ms Farida Kaliyadan, VP-Brand Development & Consumer Insights, Aditya Birla Group on “Building Smart Social Media Strategies”
Mr Nawal Ahuja, Co-Founder and Director, Exchange4media Group on “Building Smart Social Media Strategies”
A penal discussion on “Building Smart Social Media Strategies”
An open house discussion on “Building Smart Social Media Strategies”
Mr Harish Kapoor, Brand-Expert & CEO, Harish Bijoor Consults Inc. on “Building Smart Social Media Strategies”
Mr Thomas Varghese, CEO-Textile Business, Aditya Birla Group on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Ian St-Maurice, Senior Expert, McKinsey & Company, Singapore on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Sunil Kataria, Chief Operating Officer-Sales, Marketing and SAARC, Godrej Consumer Products Ltd on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Prakash Nedungadi, Group Head Consumer Insights and Brand Development, Aditya Birla Group on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Shantanu Bhanja, VP - Marketing, HT Media on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Sanjeev Kapur, CMO & Head of Customer, Franchise Management, Citi India on “360 Degree Marketing: Brand Strategy for a Changing World”
An open house discussion on “360 Degree Marketing: Brand Strategy for a Changing World”
Mr Thomas Varghese, CEO-Textile Business, Aditya Birla Group on “360 Degree Marketing: Brand Strategy for a Changing World”
 
Charges to access Event
 
Participant TypeAmount (in Rs)
Member
2500
NonMember
3500