Segment of the ecosystem

Issue

Recommendation

Overall

Lack of sports culture in India

• Nationwide campaign to raise awareness on sports

• Implementation of a uniform sports policy across all states

• Active regional/local media supporting the cause of developing sports in India

Limited funding avenues in sports

• Provision of industry status to sports Sports governance

Sports Governance

Lack of transparency

• Strict implementation of the Sports Bill 2013

Limited community-level engagement in sports despite the Panchayat Yuva Krida

Aur Khel Abhiyan (PYKKA)

• Incorporation of a community-level Engagement Team under the aegis of Ministry of Youth Affairs and Sports(MYAS) which may also help NSFs organise competitions

Limited commercial focus of governing  bodies

• Institution of a Corporate Relations Team under the aegis of MYAS that could help  Sports Authority of India (SAI) and the community-level Engagement team to deliver on their plans

Talent scouting and training of players and trainers

Lack of coordination among the concerned bodies affecting professional uptake of sports

• Identifying and promoting collaboration among all concerned stakeholders to encourage more innovative business collaborations

Lack of coaches and technical know-how on sports in India

• Collaboration between SAI and National Sports Federations (NSFs) to train coaches

Scarcity of playing spaces and high capital expenditure required to establish private training academies

• Allowing access of public infrastructure to private training academies in lieu of reasonable fees

• Consideration of alternative modes of financing such as revenues from naming rights by private academy owners

Imposition of customs duty on training equipment imported by private academies vs. duty exemption on the same import by the Government

• Relief/exemption from duty for private academies if the equipment is imported for academy players who have consistently performed well at the inter-state or national level or above

Inadequate support to former sportspersons launching private academies

• Continued increase of public-private fund such as the National Sports Development Fund (NSDF) could provide financial support to upcoming academies

Talent scouting and training of players and trainers

Lack of awareness on opportunities for sports coaches

• Central and state Governments and NSFs may promote awareness on opportunities for sport coaches by providing case studies on typical career paths, opportunities for further development and companies’ recruiting coaches

Lack of specialized courses in nutrition, sports medicine and psychology

• Evaluation of demand by the Government for these courses and the establishment of lucrative incentives by the Government for their inclusion in existing private and public Universities

Sports infrastructure

Sports infrastructure         ( Contd.)

Insufficient legacy planning for various games hosted by India leading to poor asset monetisation

• Legacy planning to be done before the construction of stadia/assets begins in order to incorporate future requirements post international events as per the legacy plan into design of assets

Limited implementation of existing schemes

• Mandatory implementation and periodic review by the Central Government on the status of implementation of schemes such as PYKKA and National Playing Fields Association of India(NPFAI), at the state level

Limited corporate investment in sports infrastructure development

• Revision of policies and consideration of methods such as innovative PPP models by the Government to attract corporate investment in sports.

• Creation of repository of case studies of successful instances of corporate investment in infrastructure Sports equipment Lack of a unified representation for the sports equipment industry

Sports equipment

Lack of a unified representation for the sports equipment industry

• Integration of sports apparel exports with the Sports Goods Export Promotion Council (SGEPC) for holistic promotion of the sports products sector

Non-recognition of some sports training import items as sports goods

• Government policy could be targeted at bucketing some equipment for sports training under sports goods and levying customs duty accordingly, for instance wrestling mats and boxing gloves may be treated as just sports goods and not classified under generic gloves and mats

Leagues and tournaments

Lack of transparency in the governance of leagues

• Implementation of a uniform robust legal framework for governance across all leagues

Poor monetization of leagues

• Better packaging of events can make the leagues spectator friendly

Limited engagement of franchises with local communities

• Concentrated efforts by franchises to engage with local community to build fan base and, hence, attract audiences

Performance incentives for sportspersons

Lack of policy ensuring financial security post-retirement for some players

• Collaboration among NSFs and sports consulting firms to plan players’ careers post-retirement

Limited career options within the sports ecosystem

• Provision of industry status to sports

• Active collaboration among stakeholders to help strengthen the commercial aspect of leagues and franchises.

Direct tax

• Lack of clarity on the:

–– Rates at which prize money and unguaranteed participation fee would be taxed.

–– Taxability of global sponsorship and advertisement revenue and prize money i.e., whether to tax global sponsorship, advertisement revenue and prize money in India and to what extent.

–– Taxation mechanism if there is a triangular treaty scenario.