Indian Media & Entertainment industry is expected to grow steadily in the next few years as per the latest CII–PwC Entertainment and Media (E&M) Outlook report. The industry is expected to grow at 18% between 2012-2017 to reach total revenue of Rs 2,24,500 crore from Rs 96,500 crore in 2012. The television sector’s share of advertising revenue grew 13% last year from Rs 34,000 crore in 2011 to Rs 38,300 crore in 2012. Total advertising revenue is expected to increase from Rs 32,200 crore in 2012 to Rs 61,900 crore in 2017. Internet access contributed Rs 17,100 crore to overall media revenue for 2012 and is expected to touch Rs 63,100 crore by 2017 at an expected growth rate of 30%.
According to the report, the ongoing proliferation of digital platforms has been a key enabler for this growth and in the future, will take the E&M sector to lofty heights. Nonetheless, widespread adoption of digital platforms will also increase challenges for E&M players as consumer behaviour will change significantly due to greater choice and control on offer. Further, traditional barriers among types of industry players will start to disappear, leading to jostling for favourable competitive positioning.
The 2013 edition of the report analyses key trends and developments across nine major E&M industry segments in the country. The same was released at the CII Big Picture Summit held on 13 -14 September, 2013 at New Delhi.