Confederation of Indian Industry (CII) is a non-government, not-for-profit, industry led and industry managed organisation, working to create and sustain an environment conducive to the growth of industry in India. CII is interested in acting as a catalyst in the development of the Tourism sector in the Southern districts of Tamil Nadu so as to harness its tourism potential to bring economic development to the region as also to preserve its heritage. The southern districts are endowed with major tourism assets in religious, heritage, eco, adventure, rural and medical tourism sectors and their potential has not yet been tapped optimally.
The report ‘Development of Tourism Sector in the Southern Tamil Nadu: A Strategic Road Map’ has been prepared by Madras Consultancy Group, Chennai on behalf of the Confederation of Indian Industry, Madurai. This study provides a comprehensive analysis of the tourism sector in the southern districts and also charts out a strategic road map for the future.