Media & Entertainment
CII Media Releases
Transition to Direct-to-Consumer to Impact M&E Sector: Manoj Sinha
Oct 26, 2016

Mr Manoj Sinha, Minister of State for Communications (I / C) & Railways stated, “India’s media and entertainment industry is going through a rapid transition to a direct-to-consumer world through new digital technologies. Curation, customization and convenience play a prime role in this disruptive environment.” He was addressing the 5th The Big Picture Summit on the media and entertainment  industry (M&E) being organised by the Confederation of Indian Industry (CII), today. 
Mr Priyank Kharge, Minister of Information Technology & Biotechnology, Government of Karnataka, announced that the Karnataka government will soon come out with a center of excellence for the AVG sector. He invited startups to participate in this.
Mr Sunil Kumar Singhal, Advisor, Telecom Regulatory Authority of India (TRAI), shared that TRAI is focusing on a homogeneous network to reach of broadband to the public across the country. He stated that India needs to focus on fixed network to back data, as otherwise monetizing the spectrum would be a challenge.
Mr Vikram Chandra, CEO, NDTV, observed that content creators should not slow down creating or gathering content while awaiting new technologies for distribution and monetization. 
Mr T V Ramachandran, President, Broadband India Forum, said that innovative solutions to match growing demand for data are required, while a huge bandwidth goes waste.
Ms Kaveree Bamzai , Editor of Robb Report and Editor (Special Projects), India Today, noted that education is central to create quality content. Mr Arjun Pandey, CEO 24 Frames & Founder Delhipedia, focused on education quality. Mr Harish Vaidyanathan, Director ISV, Microsoft India, felt that more needs to be invested at a government level to ensure seamless content delivery. 

26 October 2016
New Delhi

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