Judging Criteria

Judging Criteria – Level 1

1. At the beginning the eligibility of the entries will be determined.
2. Judging will be done based on the online submission of material post the eligibility.
3. Evaluation is done to identify the best designs within each of the sub-category, which satisfy at least 60 percentage points.
4. Each entry is evaluated independently on its own merit
5. Evaluation is done on the basis of information submitted through the online submission.
6. A jury comprising of category experts conduct this evaluation
7. Keeping with the objective of fair evaluation, other than the merit of design solution against the judging criteria specified, no other parameter will be considered.

Following evaluation criteria will be used:

Innovation – 30 Points

• Originality – new to the world or new to the industry, better than the competing solutions
• Distinctiveness – qualities of the design solution that differentiates it from other similar design solutions
• Use of new materials or technology in the design solution

Design Success – 30 Points

• Clear and substantiated indicators of success of the design solution in terms of new market creation, enhancing sales or market share, expansion of customer base, reduction in manufacturing costs, improving productivity and profitability, improving corporate image, affecting social interest in a positive manner

• Appropriateness of the design solution for the intended user
• Satisfying emotional needs and functional demands
• Clear functional advantages vis-à-vis competitive solutions
• Safe to use
• Economical and efficient usage

Aesthetics – 20 Points

• Does the design solution adhere to the universal principles of aesthetics such as proportion, contrasts, harmony between materials and form etc.
• Visual unity of the design solution
• Aesthetic qualities in different situations such as on-off, frontal-side ways, static-dynamic, etc.
• Emotional connect with the intended user

Coherence – 10 Points

• The design solution must effectively reflect the client organization values, and brand.
• The design solution must effectively communicate its function to the end user
• The design solution must meet the promised function and performance with its visual language and form.

Sustainability – 10 Points

• Sensitivity of the design solution to factors like recycling, life span, energy consumption, economic usage of natural resources, waste creation during the manufacturing, use and disposal.

1. Judging for level 2 which is the final stage will be done from amongst the selected entries at level 1
2. The jury will select the best entries for each of the sub-category.
3. While they will use their own judgment to arrive at the consensus about best design worthy of getting a Design Excellence Recognition in each of the sub category, they would use the following representative criteria -

   • Radical, new design solution
   • Identification of a new problem and providing an effective design solution
   • A new direction for the future
   • High level functionality
   • Pleasing aesthetics
   • Use of universal design principles or specific consideration for differently-abled people
   • Pioneering role in development of local industry or industry sector
   • Creating export potential for the client organization
   • Adding significant value to society
   • Highly environment friendly design solution

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