This report explores how India’s retail sector is transforming through the integration of online and offline channels. It highlights the growth of omnichannel retail driven by technology adoption, digital payments, and evolving consumer behaviour, while also discussing challenges, government policies, and real estate’s role in enabling this shift.
The report was launched at the CII Retail & Omnichannel Summit 2025 Northern Region, held on 26 September 2025 in New Delhi.