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Tourism & Hospitality

Consulting Services

Rural Tourism in Jharkhand: Focus Amadubi
Rural Tourism in Jharkhand: Focus Amadubi

Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the countryside. It is multi-faceted and may entail farm/agricultural tourism, cultural tourism, nature tourism, adventure tourism, and eco-tourism. As against conventional tourism, rural tourism has certain typical characteristics like; it is experience oriented, the locations are sparsely populated, it is predominantly in natural environment, it meshes with seasonality and local events and is based on preservation of culture, heritage and traditions.

Jharkhand is endowed with rich cultural heritage and bestowed liberally with bounties of nature. The State is kaleidoscope of past splendors and present glory. A fascinating State with luxuriant forest, captivating wild life, enthralling waterfalls, exquisite handicrafts, sprawling water bodies, enchanting classical and folk dances and music and above all hospitable and peace loving people. The State of Jharkhand is blessed with immense biodiversity, moderate climate, rich cultural and historical heritage, religious places of worship and ethnic aspects to make the State the ultimate destination for tourists.

Development of tourism sector would not only generate immense employment opportunities directly or indirectly, but also contribute in accelerated economic development in Jharkhand. This would not only ensure show casing of rich traditional and cultural heritage of the State but also would have cascading effect in development of other sectors.

Amadubi is a village located under the Dhalbhumgar block of the district of East Singhbhum, Jharkhand. The main economy of the village is Hawking and very few practice agriculture and animal husbandry due to barren and undulated land and lack of grazing fields. However the village is also very famous for its rich heritage art & culture and reflects a glimpse of ancient India, of a life forgotten in the glare of urbanization. Amadubi is the home to the ancient PYATKAR art.

This report details the prospects and potentials of rural tourism in Jharkhand.

2014
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Contact :
John Kuruvilla
[Senior Director]
Confederation of Indian Industry
Confederation of Indian Industry
Eastern Region Headquarters
6, Netaji Subhas Road
Kolkata
West Bengal
India-700001
Phone : 91-33-22307727-28, 22301434
Email : john.kuruvilla@cii.in

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